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We have received reports that entites are being solicited for sales packages purported as "Business Awards". [Read More]
Exercise caution and conduct due diligence before making payment for “business award” offers. [Read More]

Singapore SME 500 Award Trademark Usage Guidelines

Advisory: Unsolicited "Business Award" Participations and Nominations via WhatsApp - Verify Source of Communications

We have received reports from member companies and past award winners informing that they have fallen victim to the growing number of marketing packages disguised as "Business Awards". These schemes are aggressively marketed to Singapore businesses, and typically operate by sending unsolicited WhatsApp messages, cold calls or emails claiming that the business has been "nominated" or "selected" for an award, after which payment is demanded for trophies, plaques, gala dinners, marketing and/or sponsorship packages.

These entities have no affiliation with ATC, the Singapore SME 500 Award or any of ATC's Business Standards programmes.

ATC does not cold-solicit businesses for award participation and any correspondence from ATC are via our official domain @atc.sg or official WhatsApp accounts. ATC's WhatsApp accounts are used only after a verified relationship has been established and only for notices, automated status updates and administrative transactions to existing applicants and members. If your first-ever contact from "ATC" is a WhatsApp message informing that you have been "nominated" or "selected" to participate and pay for an award, it is not from us.

If you are unsure of the source of communications:

  • Do not respond, make payment or share any personal, business or financial information with the sender, unless verified.
  • Do not click on links embedded in suspicious WhatsApp messages or emails.
  • Verify directly with us by calling +65 6304 3145 or emailing members@atc.sg before taking any further action.
  • Report the incident to the Singapore Police Force via the ScamShield helpline 1799 or at www.scamshield.gov.sg
  • File an official report with us

Important Note: ATC only administers the Singapore SME 500 Award and the other segments officially listed under ATC's Business Standards. Any other programmes not listed on our official website is not endorsed by, affiliated with or recognised by ATC.

For more information, please visit our advisory page .

Trademark and Brand Usage Guidelines

Enterprises conferred under the Singapore SME 500 Award are authorised to reference their achievement in accordance with the following trademark and brand usage guidelines. These guidelines ensure consistency, accuracy and integrity in the representation of the Award and its associated branding.

  1. Award winners of the Singapore SME 500 Award are entitled to use the award logo.
  2. The Singapore SME 500 Award logo is a direct representative of its identity and should be applied in accordance with the guidelines at all times.
  3. When using the logo, proper placement and alignment of the logo should be observed at all times. Please ensure that the scale is in proportion to the entire logo.
  4. When restricted to a small area, the minimum logo size should be 13.75 mm (width) x 15 mm (height).
  5. There should always be a clear space maintained around the logo, regardless of application or background colour (as depict with an “x” in the figure above). This is to ensure maximum visibility and legibility of the logo.
  6. The assessed and awarded year (ie “2026”) should not be removed and shall be prominently displayed at all times.
  7. The default and preferred logo to be used is the full colour version. Whenever possible, position the full colour version on a white or light background. (Reference available in the colour guide)
  8. The Singapore SME 500 Award logo can be used in award winner's corporate publicity materials such as website, namecards, ads.
  9. To retain the integrity of the logo’s identity, the representation should remain consistent at all times. The colour specification will differ when working with different mediums, therefore, please follow the supplied specification to maintain consistency.

Applications for the Singapore SME 500 Award 2026 are now open!

Exemplify your organisation’s commitment to business excellence, quality and standards — Be assessed and endorsed under the Singapore SME 500 Award 2026.

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