Awards & Accolades Conferred:
- SINGAPORE SME 500 AWARD 2023
- ENTREPRENEUR 100 AWARD 2022
Double S Trendz is an online retailer, operating via social media platform page (Instagram) since 2017. Our company slogan and tagline are 'Bringing Trends to You'. Aligned to this tagline, our mission at Double S Trendz is to bring in suits that are currently in trend based on customer preferences. We ship our products locally and internationally and our business model is based on the B2C concept. Our vision is to create a one stop platform for selection and purchase of affordable premium apparel, for all ages and genders for events, functions, and other festivities.
Running a business was one of my childhood dreams and the desire to be an entrepreneur sparked within me when I was a young kid. After completing my business diploma and eventually degree in business management and spending a brief time in the corporate world where I accumulated valuable experience, I decided to embark on running my own business, and chose a product line which I very am fond of and popular among ladies in my community. The knowledge acquired in my business education and experience gained through corporate work helped me in navigating the business and retail world in terms of managing suppliers, cashflow and customer experience.
When I was much younger, there were limited number of physical stores selling Indian premium clothes in Singapore except for those situated at Little India and the prices were also significantly higher and the dresses required alterations and additional stitching. I wanted to cater for traditional outfits online at affordable prices that can also be custom tailored for the person, that can be purchased easily through product selection at the comfort of their home through social media.
With my effort and passion towards my business, I am pleased that I am awarded the Entrepreneur 100 Award 2022 and named one of the Elites and I thank ATC for the recognition.
Double S Trendz started with a product line selling Premium Indian Suit such as Lengha, Anarkali and Punjabi Suits for Ladies. Gradually, with consistent marketing outreach and research on customer preferences and market trends, we extended the product line to offer casual Indian outfits for woman such as such Kurti Tops with/without bottoms (I.e., Palazzo pants, Sharara Bottoms, and skirts) and introduced traditional apparels for gents & kids.
The recent addition to our product line includes casual kids wear. Apart from catering to local customers, Double S Trendz do shipping to foreign countries as well based on request and availability. To date, we have shipped to customers residing locally as well as Malaysia and Australia. We value every customer, and we are committed to service delivery and good customer experience to ensure our customers are satisfied with our service and products.
Besides serving customers with our products, Doublestrendz has initiated campaigns such as (#HelpingEntrepreneursDreamComeTrue) during the pandemic period in the year 2020. The campaign aimed to help other small businesses and HBB by giving free publicity & advertisements on our own social media pages. Supporting a business is also supporting someone's dream and we believe any support given to a business will aid the business owner to achieve their dreams.
In terms of sustainability, Double S Trendz has transitioned to e-invoicing since 2021 and is no longer issuing paper invoicing. In 2022, Doublestrendz has committed to the “Say YES to Waste Less campaign by NEA and we are in the plans to convert our deliveries through eco-means by using bio-degradable bags for self-collection packaging and eco-friendly postal options.
Aisha Fazel, the owner of Double S Trendz, was recognized and interviewed by National Radio Station (96.8 FM) for Woman of the Week segment. The interview detailed how Double S Trendz was formed and flourished over the past 5 years and explained the reason behind the campaign initiated during pandemic.
Information published in this article are provided by DOUBLESTRENDZ