Awards & Accolades Conferred:
- ENTREPRENEUR 100 AWARD 2021
- SINGAPORE SME 500 AWARD 2021
JR Life Sciences Pte Ltd (JR) was incorporated in 2007 by its founder Mr. Ricky Ong. Motivated by the potential of the business and inspired by his enthusiasm for success coupled with over 30 years of experience in the health food and supplements industry, Mr. Ong has since established JR as one of the top three health supplements importers and distributors in Singapore through self-assurance, hard work and perseverance.
JR is an established distributor of vitamins, minerals, and various health supplements, with “Holistic Way” and “JR Life Sciences” as two principal brands owned by JR, sold in over 290 counters in pharmacies, health and personal care stores as well as departmental stores in Singapore. As the owner and exclusive distributor for a wide range of world leading multivitamins, antioxidants and fish oil brands, JR’s products are natural health supplements which help cleanse and vitalise the body holistically to improve body immunity & wellness.
It started with a wish, a hope to deliver a wide range of good-quality holistic health supplements products that can benefit the community. The products must represent total holistic lifestyle that enables a happy, healthy and harmonious life. And that was how JR was conceived and born.
While the brand’s Unique Selling Points offers product variety, distinction and visibility, its brand values are centred on understanding the needs of consumers, providing a means for everyone to stay healthy, creating better health and maintaining quality of life. The brand has the capability of catering to a wide range of people with different needs and holds the ultimate intent of serving every household in Singapore.
As a reliable and responsibly managed organisation, JR adopts a hands-on approach to its relationship with customers where requests and enquiries are responded to promptly. To stay competitive in the market, JR makes continuous efforts in product research and new product development that bring quality health supplements and natural healthy lifestyle together to meet the demands of its customers.
With the strong adoption of office digitisation and automation by the company, new systems and processes can provide automation of accounting, people planning, ordering and logistics which in turn allow real time update and knowledge sharing. By reducing manual paperwork, time savings can be achieved, and human errors can be minimised.
To sustain its work force and business volume, the company has decided to move up the value chain, focusing on providing better training and higher value work in terms of consultative and interactive selling in both retail front and e-commerce platform’s Leveraging the current staff strength and experience, and digital and social media in selling and gaining market penetration. The focus has also shifted from simple selling to value-added knowledge based seIIing to its end-consumers.
JR has established JR People Care Fund in 2008 and has been doing charity work since then. We practiced yearly donation to charitable organizations and events in Singapore and overseas. We generaIIy support staffs’ welfare, groups that represent sociaI service organizations, diseases support organization, nursing homes, reIigious organizations, and inteIIectuaI disabiIities and underprivileged chiIdren support groups, benefitting twenty over support groups.
Besides, Mr. Ong engages the entire management team to participate in charity reIated activities. PersonaIIy, he present to Iead the team and their downIine either in charity run or community service to show soIidarity in their efforts to contribute back to the community. His Ieadership shows the team that their existence is not Iimited to profit making but to create a better working environment for everyone.
Information published in this article are provided by JR LIFE SCIENCES PTE. LTD.